Get #Printspiration!        
SUBSCRIBE

Every Door Direct Mail vs Bulk Mail: Which Should Your Business Use? (Infographic)

By , January 20, 2017

Every Door Direct Mail (or EDDM) is a special type of mail offered by the United States Postal Service. This type of mailing doesn’t require a mailing list. Rather, your postcards are delivered to every door on a mail carrier’s route. This method allows for total saturation of a 1-2 mile geographic radius.

Who should use EDDM?

For a local company with a broad appeal (think pizza place, restaurant, or auto repair), EDDM can be a powerful tool for spreading the word about your business. If you're new in the neighborhood you probably don't have a mailing list — and with EDDM, you can spread the word without having to purchase one. Plus, the lower rates can mean cost savings, which is great if you are a small business on a budget.

Candidates for EDDM include:

• Auto Repair Shops
• Car Washes
• Carpet Cleaning
• Churches
• Dentists
• Doctors/Health Clinics/Hospitals
• Dry Cleaners
• Electricians
• Florists

• Heating & AC
• House Cleaning
• Insurance Agents
• Landscaping
• Pest Control
• Restaurants
• Retail stores (non-specialty)
• Salons & Spas

Who should NOT use EDDM?

The downside is that you are also casting a very wide net. If your company is selling a niche product that appeals to a specific demographic, EDDM may not be for you. Despite it's low cost, EDDM typically has a lower response rate than bulk mail. The cost savings of EDDM might not outweigh the profit you'll gain from delivering a targeted mailing to a qualified list.

A few resources

Still not sure how to choose? The infographic below compares EDDM to bulk mail (AKA regular mail) to show the benefits and drawbacks of each option.

It's also important to note that EDDM has very specific design guidelines, which are outlined here. Don't miss our free template (bottom of post) that makes it super easy to design your EDDM mailer!

eddm-infographic

For examples of both types of mail, check out our Direct Mail board on Pinterest.

psst...our design template makes it easy to follow EDDM guidelines

Get it for free when you sign up!

Get Printspiration sent right to your inbox

Plus instant access to our FREE template library!

Lauren is the Marketing Coordinator at Conlin's Digital Print & Copy Center. She is the editor of Conlin’s Press, and she manages all marketing and advertising efforts, including radio advertisments, direct mail, email blasts, Facebook, Twitter, and Instagram. In her free time she enjoys blogging, interior design, and photography.

«
»

 

About Conlin's Print

Business is powered by print – and nobody does print better than Conlin’s!

Read More

Categories
Printspiration
Design Tips
Prepress Tutorials
Marketing
Local Business

 

Instagram

 

Twitter

Watching our #Zund cut through this gold #acrylic is mesmerizing! #print #digitalprinting #VideoOfTheDay #Video

Load More...

 

This miniature "paper box" was used as a promotional handout.
Read more.
Dress up your office or shop windows with signage! The colorful swoosh pattern was done with window perfs.
Read more.
The unique design of window perfs allows you to see out your window, but passers-by can't see in.
Read more.
This tree wall decal is part one of a two-part install project that will tell our company story.
Read more.
This three-piece installation amped up our King of Prussia location!
Read more.