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For Brand Strategist Erica Ligenza, Everything’s Coming Up Roses

By , November 8, 2016

Name: Erica Ligenza
Occupation: Blogger & Brand Strategist
Company: Coming Up Roses
Connect: www.cominguprosestheblog.com

When it comes to branding, Wharton graduate Erica Ligenza knows her stuff. Even before she graduated from business school, her life-and-style blog Coming Up Roses was already taking off, making her a powerful online influencer.

Today, she combines her blogging and social media prowess with her marketing degree to create highly effective influencer marketing strategies for a wide variety of businesses. We caught up with Erica to discuss her branding services, her social media presence, and a few of the lessons she’s learned over the years.

LAUREN: What is something about branding that most people don’t realize?

ERICA: It is so much more than your logo, your graphics design and the visual [components]. One of the biggest misperceptions is that people think they are good to go [once they have those items]. Most people don’t really think about the psychology that goes behind branding.

L: In what capacity have blogging and social media served you as a promotional tool for your services?

E: It’s total validation that I know what I’m doing. I have grown from zero to 30,000 followers on social media alone, and I’m a walking case study for what I do. When it comes to creating influencer marketing strategies for people [I’m effective because] I can build a campaign from a marketing side, but I’m also an influencer. I understand the needs of both sides, so I’m uniquely suited to serve in both capacities.

L: Of the services you offer, which have you found to be the most popular and why?

E: I essentially work as a one-woman brand strategy agency, creating brand books and specific strategy documents for clients’ needs at a more cost-effective price than larger agencies with more overhead. For bloggers who want help, [they] usually end up [choosing] a strategy session. Business owners usually choose a mentorship. I do 8-week mentorships and 16-week mentorships.

L: What advice would you give your 18-year-old self?

E: Stop freaking out about all of the stuff that doesn’t matter in life! I was so stressed out about my GPA and, “What do people think about me?” I wish I had just focused on what I wanted to do and not cared about what other people thought. If I had ignored all the naysaying in my own head, I may have gotten further faster.

 

Lauren is the Marketing Coordinator at Conlin's Digital Print & Copy Center. She is the editor of Conlin’s Press, and she manages all marketing and advertising efforts, including radio advertisments, direct mail, email blasts, Facebook, Twitter, and Instagram. In her free time she enjoys blogging, interior design, and photography.

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