Get #Printspiration!        
SUBSCRIBE

Conlin’s Guide to Selecting Fonts for Signage

By , March 12, 2018

When planning the typefaces for your signs, there are two important considerations. Think about 1) the size of the sign and 2) the amount of time your reader will have to comprehend the information. A small lawn sign on a 40 mph road will require a greater level of readability than a large sign on a bus stop where the reader will be sitting on the bench or walking by on foot.

Here are four tips to help you select the best fonts for your signs.

1. Sans serif fonts with a uniform thickness are best for signage.

For maximum readability, a bold sans serif font is the cleanest option. While you aren’t strictly limited to this kind of font, it may be the best option for signage that’s small or far away, or for when the reader will be driving past it at 60mph.

2. Increase the character spacing of your headlines for optimal readability.

If the letters are too crowded together, it might affect the legibility of your signage – especially if it’s a serif font. Increasing the character spacing can make your signage easier to read.

3. If you are using a script font, select clean fonts with minimum embellishments.

Using a fancy calligraphic font on an invitation is different than placing it on signage. An invitation is handheld, giving the reader time to thoroughly comprehend the information. With signage, you only have a few seconds to capture attention. When you choose a script font, pick one that’s simple and easy to read.

4. Use the script font strategically.

For maximum readability, keep the use of script to a minimum. Don’t make your reader look at an entire sentence (or paragraph) in a script font. Use it strategically for short headlines or logos. Display the bulk of your message in a clear typeface.

Find more details on optimal sign and font size in USSC's Sign Legibility Rules of Thumb.

psst...we've GOT A VARIETY OF SIGNAGE templates AVAILABLE!

Get them for free when you sign up!

Get Printspiration sent right to your inbox

Plus instant access to our FREE template library!

Lauren is the Marketing Coordinator at Conlin's Digital Print & Copy Center. She is the editor of Conlin’s Press, and she manages all marketing and advertising efforts, including radio advertisments, direct mail, email blasts, Facebook, Twitter, and Instagram. In her free time she enjoys blogging, interior design, and photography.

«
»

 

About Conlin's Print

Business is powered by print – and nobody does print better than Conlin’s!

Read More

Twitter

Facebook

Instagram

In-house signage is a great way to reinforce brand recognition and create a more inspiring work environment. This recently completed
Read more.
Your font choices have a big impact on the readability of your signage. We recently shared our guide to selecting
Read more.
When planning the typefaces for your signs, there are two important considerations. Think about 1) the size of the sign
Read more.
We love getting mail, and the experience is especially exciting when it's a beautifully designed piece. Our Instagram feed is
Read more.
Our blog is full of amazing resources to help you plan every aspect of your direct mail campaigns. We decided
Read more.