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Six Ways to Get Your Direct Mail Envelope Opened

By , May 24, 2017

envelope

"80-90% of direct mail gets opened, while only 20-30% of email gets opened on a good day." [Resource for Solutions]

Direct mail can be a powerful marketing tool, so if you're using mail as a part of your marketing campaign, you're already a step ahead. Go even further by making sure that your envelope stands out from the rest of the pile!

Here are a few easy tricks for getting that envelope opened:

1. Use brightly colored envelopes

Stand out from the pile of white envelopes by using eye-catching neon colors.

2. Add “bait” to your envelope

Bait is a great way to entice them to open the envelope. For our magazine campaign, we used the line, “Take a look inside!” to get people curious about the contents.

mail-env

 

3. A unique size or shape

Make your mail piece oversized so it doesn’t get lost in the pile. Better yet, send a small package. Packages create a sense of intrigue about what’s inside and are more likely to get opened than an envelope.

4. Use real stamps and/or hand address

This is more labor-intensive, but for a small mailing it lends a personal touch. People are less likely to write off a handwritten or hand-stamped envelope as “junk mail,” and are therefore more likely to open it.

5. Use metallic or textures

Add tactile interest to take your envelope to the next level. A metallic envelope is eye-catching and has a unique texture. You can also utilize a variety of laminates to add texture to your mailer. Soft-touch laminate is a popular option. It creates a smooth, velvety finish that’s very appealing.

6. Use a window envelope

If your mailer contains something beautiful or unusual, give recipients a peek inside by placing it in a window envelope.

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Lauren is the Marketing Coordinator at Conlin's Digital Print & Copy Center. She is the editor of Conlin’s Press, and she manages all marketing and advertising efforts, including radio advertisments, direct mail, email blasts, Facebook, Twitter, and Instagram. In her free time she enjoys blogging, interior design, and photography.

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