Maps ➤ King of Prussia  
610-337-4460Email Us

SUBSCRIBE

Archive for Branding Archives -

25 Inspiring Signage Ideas from Conlin’s Instagram

Need some new signage ideas for your office space, your next trade show, or your storefront? Look no further then Conlin’s Instagram feed! We are always sharing cool projects on there, some of which have never quite made it onto the blog. Here’s a collection of 25 of our favorite signage posts. We hope you find some good #Printspiration for your next project! 1. Signage Tower Our stackable signage tower is easy to build, and the panels can be stored in a tote bag for easy transportation to trade shows and events! #videooftheday #manicmonday #printdesign #signage #printshop #signshop #digitalprint #zund #vutek #print #printspiration #design #designinspiration #tradeshow #tradeshowbooth #events #kingofprussia #kop #localprinter #familybusiness A post shared by Conlin’s Print and Copy (@conlinsprint) on Oct 16, 2017 at 5:33am PDT 2. Floral Lady Cutout It’s not everyday you get upstaged by a cardboard cutout! Violet (as she is named) was created for […]

4 Clever Signage Ideas for Your Next Event

Hosting a company gala, a fundraiser, or attending a trade show in the near future? Have you decided kind of signage you’ll be using? The best event signage is portable and lightweight (no need to make setup more work than it already is!) and bonus points if it can be reused for your next event (you’ll save money and you’ll feel good about the trees you saved). There are some standard signs that you’ll find are commonplace at events — vinyl banners, pop-up banner stands, and posters. But a clever and unusual sign can be a great way to build brand memory and make your event unforgettable. Below, you’ll find four unique signage types that we recommend trying out for your next event. Cutouts You can have a life-size cutout, or you could go with a Polaroid or Instagram frame that guests can hold up in the photo. Why They’re […]

The Ultimate Guide to Designing Trade Show Signage

Trade shows are a great way to network and gain exposure for your company. The design of your signage plays a key role in attracting people to your booth and building brand recognition for the future. Here are five tips for designing effective trade show signage: 1. Make sure your displays match your corporate stationery, website, and marketing collateral. Trade shows are an opportunity to gain brand recognition on the show floor. Be sure that the colors and design are consistent with your branding. Switching to a different design or colors for your booth is not going to build this recognition. Don’t waste any opportunity to get people familiar with your brand! 2. Less is more! Your banners should be clearly visible from a distance, so a clean design is usually your best bet. Keep in mind that you can reuse this signage in the future if you design it […]

The Ultimate Guide to Designing Lawn Signs

Research from the United States Sign Council (USSC) states that it takes drivers one second to detect a sign on a busy street and another two to three seconds to read the message. With such a small window to grab their attention, it’s important that your lawn signs communicate your message clearly. Here are basic tips for how your signs can make an impression. Size & Readability When determining the size of your sign, as well as the size of your fonts, consider both the viewing distance and the speed limit of the area it will be placed in. If it’s going on a lawn in a quiet neighborhood where the speed limit is 25mph, the sign and it’s text can be smaller than if the sign were being placed on the side of a busy highway. The size most commonly used by our customers is 18″ x 24″. You can […]

4 Things Signs & Banners Will Do For Your Business

Don’t make the common mistake of underestimating the value of your company’s signage. Signs are one of the most powerful methods of conveying a message to your customer. Your signs say who you are and what you do. They help make important associations that your customers need to make in order to recognize their need for your service. “Why do signs sell? Because someone is passing a message to us, and we don’t even realize it. Signs change our attitudes and the way we think.” [Why Signs Sell] If you haven’t already given thought to updating your office, now is the time! Here are four things that signs and banners can accomplish for your company. 1. Educate your market Chances are, your customers might not know much about the products and services you offer. Signage is an opportunity to provide them with education in a way that’s subtle and not […]

How to Plan an Effective Direct Mail Campaign in 3 Simple Steps

Direct mail is a powerful marketing tool, but your campaigns will always be most effective when they are properly planned. Here are three simple steps to help you plan the details of your next campaign. 1. Set the goal. Before you determine any details about the campaign, you first must define the end-goal that you want to achieve through the campaign. Your goal needs to be SMART. For those unfamiliar with the concept of SMART goals, this acronym stands for: Specific Measurable Attainable Realistic Time Sensitive* Your goal doesn’t necessarily need to be sales related. It could be to incite people to request quotes for products or services, to spread brand awareness, or to get customers to check out your website. A few examples: Get 100 new visitors to our website by date*. Give 20 quotes for our party planning services by date*. Obtain 3 new logo design clients by […]

5 Tips for Business Card Design

First impressions are important, especially when you are prospecting new clients. Contribute to a positive first impression with a well-designed business card. Here are five design tips to help you get started! 1. Use good design principles. Make sure that your logo, type, and all content are clearly legible. Avoid overcrowding the card – negative space makes your design easier on the eye. For a professional result, spend a little of your budget and work with a professional designer! 2. Get creative, but stick to the standard size. It can be tempting to create different shapes and sizes of business cards, but practicality is just as important as creativity. If your card doesn’t fit in a wallet or card holder, it runs the risk of getting tossed. A standard card is 3.5″ x 2″ – this will fit in standard business-card holders. To make your card stand out, you can […]

4 Keys to Creating an Effective Leave-Behind Piece

A “leave-behind” piece is a printed material that, as the name implies, you “leave behind” with a potential customer. The main purpose of this piece is to raise brand-awareness so that your company is the one that comes to mind when that person needs your product or service. Here are four keys for creating an effective leave-behind for your business. 1. Make It Useful Brochures and business cards are effective tools, but they also frequently get tossed (especially if your recipient isn’t currently in need of the services you offer). A strong leave-behind piece has some sort of utility. Magnets, pencil cups, and calendars are all items that your customer can put to use. 2. Include Your Logo and Contact Info Now that we’ve established that your piece is something your customer will keep, don’t forget to put your logo and contact info on there! It doesn’t have to be […]

The Ultimate Guide to Brochure Design

Even in the digital age, printed brochures and “leave-behind” pieces are still an important part of every business’s marketing mix. But is your company brochure actually selling your products and services, or is it getting tossed aside? Here are our best tips to ensure that your brochure is getting the job done! 1. Ask yourself the right questions. Don’t piece together your brochure without first considering what you want it to accomplish. By asking the following questions, you’ll be able to set a goal in your mind and design content aimed to push the reader toward a specific action, such as calling for a quote, visiting your website, or inquiring about a new product. What is the purpose of the brochure? Who is your audience? Is the brochure design consistent with your brand’s identity and voice? What is the main message and call to action? 2. Plan your content. Keep in […]

About Conlin's Print

Business is powered by print – and nobody does print better than Conlin’s!

Read More

Recent Posts
Spring 2023 Newsletter
2023 Cookbook Calendar
Holiday Card 2022
Summer Signs & Lollipop Holders
Mail Automation
Instagram
Categories
Printspiration
Design Tips
Prepress Tutorials
Marketing
Local Business