Archive for Brochures Archives -

We wanted to create a fun giveaway item that was still informative.

Trade shows are a great way to network and gain exposure for your company. The design of your signage plays a key role in attracting people to your booth and building brand recognition for the future. Here are five tips for designing effective trade show signage: 1. Make sure your displays match your corporate stationery, website, and marketing collateral. Trade shows are an opportunity to gain brand recognition on the show floor. Be sure that the colors and design are consistent with your branding. Switching to a different design or colors for your booth is not going to build this recognition. Don’t waste any opportunity to get people familiar with your brand! 2. Less is more! Your banners should be clearly visible from a distance, so a clean design is usually your best bet. Keep in mind that you can reuse this signage in the future if you design it […]

A “leave-behind” piece is a printed material that, as the name implies, you “leave behind” with a potential customer. The main purpose of this piece is to raise brand-awareness so that your company is the one that comes to mind when that person needs your product or service. Here are four keys for creating an effective leave-behind for your business. 1. Make It Useful Brochures and business cards are effective tools, but they also frequently get tossed (especially if your recipient isn’t currently in need of the services you offer). A strong leave-behind piece has some sort of utility. Magnets, pencil cups, and calendars are all items that your customer can put to use. 2. Include Your Logo and Contact Info Now that we’ve established that your piece is something your customer will keep, don’t forget to put your logo and contact info on there! It doesn’t have to be […]

Even in the digital age, printed brochures and “leave-behind” pieces are still an important part of every business’s marketing mix. But is your company brochure actually selling your products and services, or is it getting tossed aside? Here are our best tips to ensure that your brochure is getting the job done! 1. Ask yourself the right questions. Don’t piece together your brochure without first considering what you want it to accomplish. By asking the following questions, you’ll be able to set a goal in your mind and design content aimed to push the reader toward a specific action, such as calling for a quote, visiting your website, or inquiring about a new product. What is the purpose of the brochure? Who is your audience? Is the brochure design consistent with your brand’s identity and voice? What is the main message and call to action? 2. Plan your content. Keep in […]