Archive for Colors Archives -

“80-90% of direct mail gets opened, while only 20-30% of email gets opened on a good day.” [Resource for Solutions] Direct mail can be a powerful marketing tool, so if you’re using mail as a part of your marketing campaign, you’re already a step ahead. Go even further by making sure that your envelope stands out from the rest of the pile! Here are a few easy tricks for getting that envelope opened: 1. Use brightly colored envelopes Stand out from the pile of white envelopes by using eye-catching neon colors. 2. Add “bait” to your envelope Bait is a great way to entice them to open the envelope. For our magazine campaign, we used the line, “Take a look inside!” to get people curious about the contents. 3. A unique size or shape Make your mail piece oversized so it doesn’t get lost in the pile. Better yet, send […]

“Why doesn’t the color on my print project look the same as the color on the screen?” One of the most common errors in print design is the improper use of color settings in the design document. Colors can look completely different on the computer screen than they look printed. Colors can even vary from one computer screen to the next, depending on the model of the computer or the resolution of the screen. It’s important to use the proper settings for your color swatches. This will ensure that your colors are consistent on all of your printed materials. Here are a few need-to-know tips to help you get the results you are looking for! When it comes to printing, there are two types of colors: process colors and spot colors. Process Colors (CMYK) Process colors are regular CMYK swatches. CMYK stands for Cyan, Magenta, Yellow, and Key (black). This […]

Research from the United States Sign Council (USSC) states that it takes drivers one second to detect a sign on a busy street and another two to three seconds to read the message. With such a small window to grab their attention, it’s important that your lawn signs communicate your message clearly. Here are basic tips for how your signs can make an impression. Size & Readability When determining the size of your sign, as well as the size of your fonts, consider both the viewing distance and the speed limit of the area it will be placed in. If it’s going on a lawn in a quiet neighborhood where the speed limit is 25mph, the sign and it’s text can be smaller than if the sign were being placed on the side of a busy highway. The size most commonly used by our customers is 18″ x 24″. You can […]

If you’re a business owner, you spend a lot of time and money on your company’s printed materials. Paying careful attention to the design ensures that you put your best foot forward with every brochure, business card, or direct mail postcard. Here are our tips for ensuring that all of your print projects display top quality design for a great first impression. 1. Use good typography. Keep an eye on your font and font weights. The rule of thumb is to use no more than 2-3 fonts per project. To add variety, you can use different treatments within each family (bold, italic, etc.). Kerning and leading are important as well. Kerning is the character-spacing, or the spacing between the individual letters of your typography. Leading is the spacing between each line. Setting these too wide or too narrow will make your text less readable. 2. Select fonts that are easy […]

Conlin’s is proud of the fact that we offer gold, silver, and white ink to take your print projects to the next level. A common question that our customers ask is, “How do I set up a document correctly when printing with this kind of ink?” It’s pretty simple, actually. Here’s a step-by-step guide to setting up a document for gold ink. The steps for silver and white are very similar and are explained at the end of the post. Setting Up for Gold Ink Important note before you get started: When designing your document, make sure that all of your gold text is in a separate content box than text that is being printed in a regular color. 1. Open the document that should be printed with gold ink. Display the Layers palette if it is not already open. (Window > Layers) 2. Click the New Layer button at […]