Archive for Cross-Media Archives -

Your company just launched a new blog and announced the launch on social media. The problem is, you only have 50 followers per platform and most of your customers don’t even know you’re on there. If you have an email list, you can send a blast out to let your customers know about the launch — but what should you do if your email list is small (or non-existent?). Launching a new digital platform can be daunting, especially when your online following is small. However, if you’re providing relevant content that benefits your customers, they will most likely be interested in it – so long as they know it exists. If your social media presence isn’t strong but you have an in-house mailing list, direct mail could be the best way to let people know that you’ve started creating online content. Here are three ways to leverage the power of […]

Variable printing is when the text, images, or graphics on a single print run vary from piece to piece without slowing down the process. An easy example is the address list that gets printed onto a direct mail campaign. You send the same direct mail piece to the 3,000 recipients on your list, but every piece isn’t exactly the same. The address changing from piece to piece is an example of variable printing. Another example is when you personalize the mailer with the recipient’s first name. But you’re not limited to just names and addresses. You can customize ANY text on your direct mail piece based on ANY subdivision in your mailing list! This will help you reach the right audience with the right message, which will make your mailing more effective and maximize your ROI. The possibilities are truly endless! Check out the infographic below for examples of variable […]

Direct mail presents a real opportunity for brands. As we shared in our post, 4 Reasons Why Direct Mail Belongs in Your Marketing Mix, one of the benefits of direct mail is the ability to catch and hold your recipient’s undivided attention. The key to grabbing hold of this benefit is to create a piece that is engaging. The more time your recipient spends reading, viewing, or interacting with your mailer, the better chance you have of staying in their long-term memory. So how do you foster engagement? Here are three tried-and-true methods that are simple but effective. 1. Share a sample of your product Not only is this a great way to show off what you can do, but it can also add visual and tactile interest to your mailer. This trifold mailer contains a free sample of our removeable vinyl label. The label, which has our logo, website, […]

Direct mail is a powerful marketing tool, but your campaigns will always be most effective when they are properly planned. Here are three simple steps to help you plan the details of your next campaign. 1. Set the goal. Before you determine any details about the campaign, you first must define the end-goal that you want to achieve through the campaign. Your goal needs to be SMART. For those unfamiliar with the concept of SMART goals, this acronym stands for: Specific Measurable Attainable Realistic Time Sensitive* Your goal doesn’t necessarily need to be sales related. It could be to incite people to request quotes for products or services, to spread brand awareness, or to get customers to check out your website. A few examples: Get 100 new visitors to our website by date*. Give 20 quotes for our party planning services by date*. Obtain 3 new logo design clients by […]

There’s a lot that goes into the design of a direct mail piece. Not only do certain elements (such as the address and indicia) need to conform to post office standards, but there’s also a bit of a science behind the design. The size, colors, and verbage you choose all determine the effectiveness of your message. Here are a few important points to remember when designing for direct mail: 1. Use personalization Variable data allows you to customize your mail in a variety of ways! In our example below, we’ve added the recipient’s name to grab their attention. But you can even customize imagery, colors, and other text based on factors like age, gender, occupation, and more. 2. Make important information larger Your company name, a compelling headline, and your phone number should always be larger – those are the most important parts of the mailer, and you want them to get […]

With the growth of email and other digital marketing tactics, direct mail advertising might seem like a dinosaur. But when used properly, it’s a highly effective way for potential customers to engage with your brand. These four facts about direct mail prove that it’s still an important part of your company’s marketing strategy. 1. It has a higher response rate than email. The response rate of a direct mail piece is typically around 1.2%, as opposed to 0.03% for email. 2. You have the opportunity to capture the recipient’s undivided attention. Internet users are constantly distracted or multi-tasking, so your online marketing efforts may just get a quick glance. A printed piece, however, has a better chance to catch and hold their undivided attention. 3. It’s a great way to supplement your digital marketing efforts. Direct mail advertising is effective when used in conjunction with your email blasts and other […]

Direct mail projects can be complex and stressful, but Conlin’s has the expertise to guide you through any size project. Thinking about using direct mail advertising to reach your target audience? Ask yourself these four questions: What size is your mail piece? How many people do you want to reach? How fast do you need it to reach those people? How much do you want to spend? What size is your mail piece? The minimum size is 3.5″ x 5″. The maximum size is what defines the three general “rate” categories.