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Archive for Direct Mail Archives -

Spring 2023 Newsletter

In this spring newsletter we hop into our new printer, custom sites, fulfillment, promo products, mails and inserts, outdoor signage, and more.

Winter 2020 Newsletter

Our Winter 2020 direct mail newsletter features wallpaper, a local interior designer, an acrylic wall piece, and mailing.

7 Inspiring Direct Mail Ideas from Conlin’s Instagram

We love getting mail, and the experience is especially exciting when it’s a beautifully designed piece. Our Instagram feed is full of creative direct mail pieces that we’ve both printed AND received in the mail. Here are seven of our favorites! 1. Pennsylvania Ballet Promo Booklet This direct mail booklet was sent out to promote the ballet company’s 2017-2018 season. Each show was beautiful presented with it’s own sub-branding that was incorporated into the page design. Scroll left to see all of the inner pages! The booklet was saddle stitched and had wafer seal closures. A post shared by Conlin’s Print (@conlinsprint) on Sep 26, 2017 at 5:25am PDT 2. Harold Grinspoon Foundation Stationery Set This colorful packet was sent by the Harold Grinspoon foundation to members of their PJ Library Program. It contained beautiful stationery designed by artist Tom Geismar. A post shared by Conlin’s Print (@conlinsprint) on Aug […]

Conlin’s Direct Mail Newsletter

This January, Conlin’s sent out our first direct mail newsletter.

The Most Overlooked Way to Drive Traffic to Your Company Blog

Your company just launched a new blog and announced the launch on social media. The problem is, you only have 50 followers per platform and most of your customers don’t even know you’re on there. If you have an email list, you can send a blast out to let your customers know about the launch — but what should you do if your email list is small (or non-existent?). Launching a new digital platform can be daunting, especially when your online following is small. However, if you’re providing relevant content that benefits your customers, they will most likely be interested in it – so long as they know it exists. If your social media presence isn’t strong but you have an in-house mailing list, direct mail could be the best way to let people know that you’ve started creating online content. Here are three ways to leverage the power of […]

The Ultimate Guide to Envelope Design

First impressions are important. When you go on a job interview or that all-important first date, you don’t just wear the first outfit you pull out of your drawer. You put your best foot forward and choose your outfit with care. A great outfit helps you leave a great first impression. It communicates something about you before you even start to speak. When you really think about it, isn’t an envelope your direct mail piece’s first impression? A lot of effort was put into creating that beautiful invitation or mailer. Why wouldn’t you want to send it out in an envelope that says, “I am carrying something awesome inside – you definitely want to open me!” Fortunately, there endless ways to elevate your envelopes. Here are five of our favorite tricks for making them stand out. 1. Eye-Catching Colors A bright envelope is exciting and attention-getting! There are so many […]

Maximize Your Return On Direct Mail With Variable Printing (Infographic)

Variable printing is when the text, images, or graphics on a single print run vary from piece to piece without slowing down the process. An easy example is the address list that gets printed onto a direct mail campaign. You send the same direct mail piece to the 3,000 recipients on your list, but every piece isn’t exactly the same. The address changing from piece to piece is an example of variable printing. Another example is when you personalize the mailer with the recipient’s first name. But you’re not limited to just names and addresses. You can customize ANY text on your direct mail piece based on ANY subdivision in your mailing list! This will help you reach the right audience with the right message, which will make your mailing more effective and maximize your ROI. The possibilities are truly endless! Check out the infographic below for examples of variable […]

Six Ways to Get Your Direct Mail Envelope Opened

“80-90% of direct mail gets opened, while only 20-30% of email gets opened on a good day.” [Resource for Solutions] Direct mail can be a powerful marketing tool, so if you’re using mail as a part of your marketing campaign, you’re already a step ahead. Go even further by making sure that your envelope stands out from the rest of the pile! Here are a few easy tricks for getting that envelope opened: 1. Use brightly colored envelopes Stand out from the pile of white envelopes by using eye-catching neon colors. 2. Add “bait” to your envelope Bait is a great way to entice them to open the envelope. For our magazine campaign, we used the line, “Take a look inside!” to get people curious about the contents. 3. A unique size or shape Make your mail piece oversized so it doesn’t get lost in the pile. Better yet, send […]

3 Simple but Powerful Ways to Engage Your Audience with Direct Mail

Direct mail presents a real opportunity for brands. As we shared in our post, 4 Reasons Why Direct Mail Belongs in Your Marketing Mix, one of the benefits of direct mail is the ability to catch and hold your recipient’s undivided attention. The key to grabbing hold of this benefit is to create a piece that is engaging. The more time your recipient spends reading, viewing, or interacting with your mailer, the better chance you have of staying in their long-term memory. So how do you foster engagement? Here are three tried-and-true methods that are simple but effective. 1. Share a sample of your product Not only is this a great way to show off what you can do, but it can also add visual and tactile interest to your mailer. This trifold mailer contains a free sample of our removeable vinyl label. The label, which has our logo, website, […]

How to Plan an Effective Direct Mail Campaign in 3 Simple Steps

Direct mail is a powerful marketing tool, but your campaigns will always be most effective when they are properly planned. Here are three simple steps to help you plan the details of your next campaign. 1. Set the goal. Before you determine any details about the campaign, you first must define the end-goal that you want to achieve through the campaign. Your goal needs to be SMART. For those unfamiliar with the concept of SMART goals, this acronym stands for: Specific Measurable Attainable Realistic Time Sensitive* Your goal doesn’t necessarily need to be sales related. It could be to incite people to request quotes for products or services, to spread brand awareness, or to get customers to check out your website. A few examples: Get 100 new visitors to our website by date*. Give 20 quotes for our party planning services by date*. Obtain 3 new logo design clients by […]

Every Door Direct Mail vs Bulk Mail: Which Should Your Business Use? (Infographic)

Every Door Direct Mail (or EDDM) is a special type of mail offered by the United States Postal Service. This type of mailing doesn’t require a mailing list. Rather, your postcards are delivered to every door on a mail carrier’s route. This method allows for total saturation of a 1-2 mile geographic radius. Who should use EDDM? For a local company with a broad appeal (think pizza place, restaurant, or auto repair), EDDM can be a powerful tool for spreading the word about your business. If you’re new in the neighborhood you probably don’t have a mailing list — and with EDDM, you can spread the word without having to purchase one. Plus, the lower rates can mean cost savings, which is great if you are a small business on a budget. Candidates for EDDM include: • Auto Repair Shops • Car Washes • Carpet Cleaning • Churches • Dentists […]

The Anatomy of a Direct Mail Piece (Infographic)

There’s a lot that goes into the design of a direct mail piece. Not only do certain elements (such as the address and indicia) need to conform to post office standards, but there’s also a bit of a science behind the design. The size, colors, and verbage you choose all determine the effectiveness of your message. Here are a few important points to remember when designing for direct mail: 1. Use personalization Variable data allows you to customize your mail in a variety of ways! In our example below, we’ve added the recipient’s name to grab their attention. But you can even customize imagery, colors, and other text based on factors like age, gender, occupation, and more. 2. Make important information larger Your company name, a compelling headline, and your phone number should always be larger – those are the most important parts of the mailer, and you want them to get […]

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