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Archive for Free Downloads Archives -

16 Free Fonts for Valentine’s Day

Valentine’s Day is coming up, and pretty soon we’ll be exchanging candies and printed Valentine’s Day cards with friends and significant others.

16 Free Fonts for the Holiday Season

The holidays are upon us, and so are holiday print projects! Whether you’re designing your corporate greeting cards or personal postcards, a festive font helps convey the mood of the season.

Wedding Invitation Suite by DeLeone Designs

We’ve been printing a lot of beautiful invitations, and this design is one of our favorites!

16 Free Fonts for Invitation Design

Designing an invitation suite for a wedding, birthday party, corporate gala, or another special event? Typography and fonts will play a key role in your design!

Prepress 101: Tutorials Roundup (With Printable Checklist)

Getting ready to send your files off to the printer? Setting up your print files properly can seem overwhelming, which it why we’ve rounded up all our prepress articles and shared them in a format that makes it easy for you to navigate them. The checklist below will carry you through each aspect of preparing your files and provides a link to the tutorial that corresponds with that topic. Don’t forget to swing by our Resource Library for a FREE printable version of this checklist to keep at your desk! IMAGES Prepress 101: How to Prepare Images for Print – 300 DPI/PPI resolution – Convert images to CMYK – Images are large enough to avoid pixilation – Vector files are best for logos, icons, and graphics – Images/graphics packaged with file or embedded FONTS – Proofread your work! – Package fonts with the file OR convert text to outlines – […]

The Ultimate Guide to Designing Trade Show Signage

Trade shows are a great way to network and gain exposure for your company. The design of your signage plays a key role in attracting people to your booth and building brand recognition for the future. Here are five tips for designing effective trade show signage: 1. Make sure your displays match your corporate stationery, website, and marketing collateral. Trade shows are an opportunity to gain brand recognition on the show floor. Be sure that the colors and design are consistent with your branding. Switching to a different design or colors for your booth is not going to build this recognition. Don’t waste any opportunity to get people familiar with your brand! 2. Less is more! Your banners should be clearly visible from a distance, so a clean design is usually your best bet. Keep in mind that you can reuse this signage in the future if you design it […]

Prepress 101: Creating Color Swatches for Print

“Why doesn’t the color on my print project look the same as the color on the screen?” One of the most common errors in print design is the improper use of color settings in the design document. Colors can look completely different on the computer screen than they look printed. Colors can even vary from one computer screen to the next, depending on the model of the computer or the resolution of the screen. It’s important to use the proper settings for your color swatches. This will ensure that your colors are consistent on all of your printed materials. Here are a few need-to-know tips to help you get the results you are looking for! When it comes to printing, there are two types of colors: process colors and spot colors. Process Colors (CMYK) Process colors are regular CMYK swatches. CMYK stands for Cyan, Magenta, Yellow, and Key (black). This […]

The Ultimate Guide to Designing Lawn Signs

Research from the United States Sign Council (USSC) states that it takes drivers one second to detect a sign on a busy street and another two to three seconds to read the message. With such a small window to grab their attention, it’s important that your lawn signs communicate your message clearly. Here are basic tips for how your signs can make an impression. Size & Readability When determining the size of your sign, as well as the size of your fonts, consider both the viewing distance and the speed limit of the area it will be placed in. If it’s going on a lawn in a quiet neighborhood where the speed limit is 25mph, the sign and it’s text can be smaller than if the sign were being placed on the side of a busy highway. The size most commonly used by our customers is 18″ x 24″. You can […]

How to Plan an Effective Direct Mail Campaign in 3 Simple Steps

Direct mail is a powerful marketing tool, but your campaigns will always be most effective when they are properly planned. Here are three simple steps to help you plan the details of your next campaign. 1. Set the goal. Before you determine any details about the campaign, you first must define the end-goal that you want to achieve through the campaign. Your goal needs to be SMART. For those unfamiliar with the concept of SMART goals, this acronym stands for: Specific Measurable Attainable Realistic Time Sensitive* Your goal doesn’t necessarily need to be sales related. It could be to incite people to request quotes for products or services, to spread brand awareness, or to get customers to check out your website. A few examples: Get 100 new visitors to our website by date*. Give 20 quotes for our party planning services by date*. Obtain 3 new logo design clients by […]

Every Door Direct Mail vs Bulk Mail: Which Should Your Business Use? (Infographic)

Every Door Direct Mail (or EDDM) is a special type of mail offered by the United States Postal Service. This type of mailing doesn’t require a mailing list. Rather, your postcards are delivered to every door on a mail carrier’s route. This method allows for total saturation of a 1-2 mile geographic radius. Who should use EDDM? For a local company with a broad appeal (think pizza place, restaurant, or auto repair), EDDM can be a powerful tool for spreading the word about your business. If you’re new in the neighborhood you probably don’t have a mailing list — and with EDDM, you can spread the word without having to purchase one. Plus, the lower rates can mean cost savings, which is great if you are a small business on a budget. Candidates for EDDM include: • Auto Repair Shops • Car Washes • Carpet Cleaning • Churches • Dentists […]

5 Tips for Business Card Design

First impressions are important, especially when you are prospecting new clients. Contribute to a positive first impression with a well-designed business card. Here are five design tips to help you get started! 1. Use good design principles. Make sure that your logo, type, and all content are clearly legible. Avoid overcrowding the card – negative space makes your design easier on the eye. For a professional result, spend a little of your budget and work with a professional designer! 2. Get creative, but stick to the standard size. It can be tempting to create different shapes and sizes of business cards, but practicality is just as important as creativity. If your card doesn’t fit in a wallet or card holder, it runs the risk of getting tossed. A standard card is 3.5″ x 2″ – this will fit in standard business-card holders. To make your card stand out, you can […]

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