Archive for Graphic Design Archives -

Valentine’s Day is coming up, and pretty soon we’ll be exchanging candies and printed Valentine’s Day cards with friends and significant others.

Magnets are a great promotional tool for your business.

The holidays are upon us, and so are holiday print projects! Whether you’re designing your corporate greeting cards or personal postcards, a festive font helps convey the mood of the season.

We wanted to create a fun giveaway item that was still informative.

Whether you’re getting married, planning a sweet sixteen, or hosting a corporate gala, your invitation suite is important. This is your invitees first interaction with your event. Your invites aren’t just providing written information – the design of this piece communicates so much more. A strong invitation suite carries the event’s theme. It gives the recipient a taste of what is to come, and it can generate excitement and anticipation. So don’t let your design fall flat! Here are some tips for creating beautiful invitations – no matter what the occasion! Important note: Our talented designer Jaime Zucker created this set to show you what’s possible, but this event is not real! Don’t be offended that you weren’t invited. 1. Choosing Your Stock With invitations, one of the best ways to utilize this additional impact is to select a great stock for your project. For this project, we selected a […]

Designing an invitation suite for a wedding, birthday party, corporate gala, or another special event? Typography and fonts will play a key role in your design!

Don’t make the common mistake of underestimating the value of your company’s signage. Signs are one of the most powerful methods of conveying a message to your customer. Your signs say who you are and what you do. They help make important associations that your customers need to make in order to recognize their need for your service. “Why do signs sell? Because someone is passing a message to us, and we don’t even realize it. Signs change our attitudes and the way we think.” [Why Signs Sell] If you haven’t already given thought to updating your office, now is the time! Here are four things that signs and banners can accomplish for your company. 1. Educate your market Chances are, your customers might not know much about the products and services you offer. Signage is an opportunity to provide them with education in a way that’s subtle and not […]

If you’re a business owner, you spend a lot of time and money on your company’s printed materials. Paying careful attention to the design ensures that you put your best foot forward with every brochure, business card, or direct mail postcard. Here are our tips for ensuring that all of your print projects display top quality design for a great first impression. 1. Use good typography. Keep an eye on your font and font weights. The rule of thumb is to use no more than 2-3 fonts per project. To add variety, you can use different treatments within each family (bold, italic, etc.). Kerning and leading are important as well. Kerning is the character-spacing, or the spacing between the individual letters of your typography. Leading is the spacing between each line. Setting these too wide or too narrow will make your text less readable. 2. Select fonts that are easy […]

Conlin’s is proud of the fact that we offer gold, silver, and white ink to take your print projects to the next level. A common question that our customers ask is, “How do I set up a document correctly when printing with this kind of ink?” It’s pretty simple, actually. Here’s a step-by-step guide to setting up a document for gold ink. The steps for silver and white are very similar and are explained at the end of the post. Setting Up for Gold Ink Important note before you get started: When designing your document, make sure that all of your gold text is in a separate content box than text that is being printed in a regular color. 1. Open the document that should be printed with gold ink. Display the Layers palette if it is not already open. (Window > Layers) 2. Click the New Layer button at […]