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Prepress 101: How to Prepare Images For Print

We’ve all experienced it – you (or your designer) spent time creating a beautiful print project. But when you get the proof back from the printer, you realize that your images don’t look so good. What seemed clear on the computer is pixelated on the paper. Or maybe the colors just aren’t quite as vibrant as they were on the screen. Luckily, these issues are easily avoidable. It all comes down to knowing how to prepare quality images for print. Here are three simple things to check when selecting and prepping images for your print projects: 1. Convert images to CMYK You’ll need to make sure that all images that you plan to use in your project are set to CMYK color mode. RGB color mode is typically the default, but this is best for photos that will be used on the internet. To optimize the colors in your print […]

Prepress 101: Creating Color Swatches for Print

“Why doesn’t the color on my print project look the same as the color on the screen?” One of the most common errors in print design is the improper use of color settings in the design document. Colors can look completely different on the computer screen than they look printed. Colors can even vary from one computer screen to the next, depending on the model of the computer or the resolution of the screen. It’s important to use the proper settings for your color swatches. This will ensure that your colors are consistent on all of your printed materials. Here are a few need-to-know tips to help you get the results you are looking for! When it comes to printing, there are two types of colors: process colors and spot colors. Process Colors (CMYK) Process colors are regular CMYK swatches. CMYK stands for Cyan, Magenta, Yellow, and Key (black). This […]

Prepress 101: Your Best Guide for Creating Print-Ready Files

Setting up your documents for the print might seem confusing, but it’s actually pretty simple. There are three important factors that go into creating a good print-ready file. They are: Margins & bleeds Image resolution Packaging your files Margins & Bleeds A common mistake in setting up documents for print is not building your margins or bleed into the design. As an example, lets say you are creating a poster that’s 8.5″ by 11″. Many people would submit a .PDF document that is exactly 8.5″ by 11″. The truth is, your document should actually output to a slightly larger size. To determine appropriate document setup, you’ll need to ask yourself the question will this project have a bleed? A bleed is when the ink goes to the edge of the printed area.

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