Archive for Infographics Archives -

Saddle stitch booklets are a popular and cost effective binding method that gives your projects a professional finish. To set up your design document properly for saddle stitch, there are a few tricks you’ll need to know. 1. The total page count needs to be divisible by 4 This booklet is basically a series of folded spreads stapled together. This means that the total page count needs to be divisible by four—otherwise you will have blanks at the end of your book. 2. Your pages will be ordered differently than with a regular booklet It seems natural to arrange your pages in order, but with this booklet type that will result in your pages being jumbled in the final product. For the pages to be in the proper order when the booklet is assembled, your design document will need the pages set up in a different order. If you are […]

Every Door Direct Mail (or EDDM) is a special type of mail offered by the United States Postal Service. This type of mailing doesn’t require a mailing list. Rather, your postcards are delivered to every door on a mail carrier’s route. This method allows for total saturation of a 1-2 mile geographic radius. Who should use EDDM? For a local company with a broad appeal (think pizza place, restaurant, or auto repair), EDDM can be a powerful tool for spreading the word about your business. If you’re new in the neighborhood you probably don’t have a mailing list — and with EDDM, you can spread the word without having to purchase one. Plus, the lower rates can mean cost savings, which is great if you are a small business on a budget. Candidates for EDDM include: • Auto Repair Shops • Car Washes • Carpet Cleaning • Churches • Dentists […]

There’s a lot that goes into the design of a direct mail piece. Not only do certain elements (such as the address and indicia) need to conform to post office standards, but there’s also a bit of a science behind the design. The size, colors, and verbage you choose all determine the effectiveness of your message. Here are a few important points to remember when designing for direct mail: 1. Use personalization Variable data allows you to customize your mail in a variety of ways! In our example below, we’ve added the recipient’s name to grab their attention. But you can even customize imagery, colors, and other text based on factors like age, gender, occupation, and more. 2. Make important information larger Your company name, a compelling headline, and your phone number should always be larger – those are the most important parts of the mailer, and you want them to get […]