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The Ultimate Guide to Direct Mail With ChecklistOur blog is full of amazing resources to help you plan every aspect of your direct mail campaigns. We decided to gather it all for you and share it in this easy-to-navigate format. Plus, we included this Direct Mail Checklist to help you keep track of your campaign’s many moving parts. If you enjoy our blogs about direct mail, then you’ll want to bookmark this post! Choose the Right List Decide regular mail vs EDDM* Decide on list size (based on campaign goals or on cost of mailing) Will you use an in-house list or purchased list? For in-house list: Send to entire list, or to a selected group? For purchased list: Use geographic and demographic information to customize a list based on your target audience *EDDM will place restrictions on the size and design of your campaign. Learn about USPS postage rates, discounts, quantity, […]
