Archive for Direct Mail Archives - Page 2 of 2 -

We wanted to create a direct mail piece that would grab people’s attention.

With the growth of email and other digital marketing tactics, direct mail advertising might seem like a dinosaur. But when used properly, it’s a highly effective way for potential customers to engage with your brand. These four facts about direct mail prove that it’s still an important part of your company’s marketing strategy. 1. It has a higher response rate than email. The response rate of a direct mail piece is typically around 1.2%, as opposed to 0.03% for email. 2. You have the opportunity to capture the recipient’s undivided attention. Internet users are constantly distracted or multi-tasking, so your online marketing efforts may just get a quick glance. A printed piece, however, has a better chance to catch and hold their undivided attention. 3. It’s a great way to supplement your digital marketing efforts. Direct mail advertising is effective when used in conjunction with your email blasts and other […]

Direct mail projects can be complex and stressful, but Conlin’s has the expertise to guide you through any size project. Thinking about using direct mail advertising to reach your target audience? Ask yourself these four questions: What size is your mail piece? How many people do you want to reach? How fast do you need it to reach those people? How much do you want to spend? What size is your mail piece? The minimum size is 3.5″ x 5″. The maximum size is what defines the three general “rate” categories.

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