Archive for White Ink Archives -

First impressions are important. When you go on a job interview or that all-important first date, you don’t just wear the first outfit you pull out of your drawer. You put your best foot forward and choose your outfit with care. A great outfit helps you leave a great first impression. It communicates something about you before you even start to speak. When you really think about it, isn’t an envelope your direct mail piece’s first impression? A lot of effort was put into creating that beautiful invitation or mailer. Why wouldn’t you want to send it out in an envelope that says, “I am carrying something awesome inside – you definitely want to open me!” Fortunately, there endless ways to elevate your envelopes. Here are five of our favorite tricks for making them stand out. 1. Eye-Catching Colors A bright envelope is exciting and attention-getting! There are so many […]

A solid publication starts with great content that engages the mind. Then you need beautiful images. Whether they are photographs or illustrations, they should support your content and inspire the reader. Typography and layout design are important, too. Your layout serves as a “tour guide”, leading your reader through the content. A good layout makes a book a pleasure to read and adds value to the content. These design elements are vital to the success of your finished piece. But this is a print publication, and the design work isn’t done once your design file has been set up. You still have some important decisions ahead of you, and they all fall into the hands of — you guessed it — your printer! Making the right choices at the printer can take your design from great to WOW! To make your publication as impressive and reader-friendly as possible, we’ve created […]

Conlin’s is proud of the fact that we offer gold, silver, and white ink to take your print projects to the next level. A common question that our customers ask is, “How do I set up a document correctly when printing with this kind of ink?” It’s pretty simple, actually. Here’s a step-by-step guide to setting up a document for gold ink. The steps for silver and white are very similar and are explained at the end of the post. Setting Up for Gold Ink Important note before you get started: When designing your document, make sure that all of your gold text is in a separate content box than text that is being printed in a regular color. 1. Open the document that should be printed with gold ink. Display the Layers palette if it is not already open. (Window > Layers) 2. Click the New Layer button at […]