A brilliant leave-behind piece like this calendar is a great way to get visibility for your brand. Recipients of your calendar will use it all year long - that's 12-months of brand awareness right there! If they like the pictures, they might even keep it around for longer than a year. Our 2016 calendar, which we distributed to our customers as a "thank you" gift, is held together with yellow coil binding. Our theme was "Norman Rockwell" — simple, all-American and universally likable.