Variable printing is when the text, images, or graphics on a single print run vary from piece to piece without slowing down the process. An easy example is the address list that gets printed onto a direct mail campaign. You send the same direct mail piece to the 3,000 recipients on your list, but every piece isn't exactly the same. The address changing from piece to piece is an example of variable printing.
Another example is when you personalize the mailer with the recipient's first name. But you’re not limited to just names and addresses. You can customize ANY text on your direct mail piece based on ANY subdivision in your mailing list! This will help you reach the right audience with the right message, which will make your mailing more effective and maximize your ROI.
The possibilities are truly endless! Check out the infographic below for examples of variable printing in action.
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