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Calendars are one of the best marketing items your business can create.

A “leave-behind” piece is a printed material that, as the name implies, you “leave behind” with a potential customer. The main purpose of this piece is to raise brand-awareness so that your company is the one that comes to mind when that person needs your product or service. Here are four keys for creating an effective leave-behind for your business. 1. Make It Useful Brochures and business cards are effective tools, but they also frequently get tossed (especially if your recipient isn’t currently in need of the services you offer). A strong leave-behind piece has some sort of utility. Magnets, pencil cups, and calendars are all items that your customer can put to use. 2. Include Your Logo and Contact Info Now that we’ve established that your piece is something your customer will keep, don’t forget to put your logo and contact info on there! It doesn’t have to be […]

We wanted to create a direct mail piece that would grab people’s attention.

With the growth of email and other digital marketing tactics, direct mail advertising might seem like a dinosaur. But when used properly, it’s a highly effective way for potential customers to engage with your brand. These four facts about direct mail prove that it’s still an important part of your company’s marketing strategy. 1. It has a higher response rate than email. The response rate of a direct mail piece is typically around 1.2%, as opposed to 0.03% for email. 2. You have the opportunity to capture the recipient’s undivided attention. Internet users are constantly distracted or multi-tasking, so your online marketing efforts may just get a quick glance. A printed piece, however, has a better chance to catch and hold their undivided attention. 3. It’s a great way to supplement your digital marketing efforts. Direct mail advertising is effective when used in conjunction with your email blasts and other […]

Conlin’s is proud of the fact that we offer gold, silver, and white ink to take your print projects to the next level. A common question that our customers ask is, “How do I set up a document correctly when printing with this kind of ink?” It’s pretty simple, actually. Here’s a step-by-step guide to setting up a document for gold ink. The steps for silver and white are very similar and are explained at the end of the post. Setting Up for Gold Ink Important note before you get started: When designing your document, make sure that all of your gold text is in a separate content box than text that is being printed in a regular color. 1. Open the document that should be printed with gold ink. Display the Layers palette if it is not already open. (Window > Layers) 2. Click the New Layer button at […]

Even in the digital age, printed brochures and “leave-behind” pieces are still an important part of every business’s marketing mix. But is your company brochure actually selling your products and services, or is it getting tossed aside? Here are our best tips to ensure that your brochure is getting the job done! 1. Ask yourself the right questions. Don’t piece together your brochure without first considering what you want it to accomplish. By asking the following questions, you’ll be able to set a goal in your mind and design content aimed to push the reader toward a specific action, such as calling for a quote, visiting your website, or inquiring about a new product. What is the purpose of the brochure? Who is your audience? Is the brochure design consistent with your brand’s identity and voice? What is the main message and call to action? 2. Plan your content. Keep in […]

Setting up your documents for the print might seem confusing, but it’s actually pretty simple. There are three important factors that go into creating a good print-ready file. They are: Margins & bleeds Image resolution Packaging your files Margins & Bleeds A common mistake in setting up documents for print is not building your margins or bleed into the design. As an example, lets say you are creating a poster that’s 8.5″ by 11″. Many people would submit a .PDF document that is exactly 8.5″ by 11″. The truth is, your document should actually output to a slightly larger size. To determine appropriate document setup, you’ll need to ask yourself the question will this project have a bleed? A bleed is when the ink goes to the edge of the printed area.

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