Archive for Print Marketing Archives - Page 2 of 3 -

Research from the United States Sign Council (USSC) states that it takes drivers one second to detect a sign on a busy street and another two to three seconds to read the message. With such a small window to grab their attention, it’s important that your lawn signs communicate your message clearly. Here are basic tips for how your signs can make an impression. Size & Readability When determining the size of your sign, as well as the size of your fonts, consider both the viewing distance and the speed limit of the area it will be placed in. If it’s going on a lawn in a quiet neighborhood where the speed limit is 25mph, the sign and it’s text can be smaller than if the sign were being placed on the side of a busy highway. The size most commonly used by our customers is 18″ x 24″. You can […]

Don’t make the common mistake of underestimating the value of your company’s signage. Signs are one of the most powerful methods of conveying a message to your customer. Your signs say who you are and what you do. They help make important associations that your customers need to make in order to recognize their need for your service. “Why do signs sell? Because someone is passing a message to us, and we don’t even realize it. Signs change our attitudes and the way we think.” [Why Signs Sell] If you haven’t already given thought to updating your office, now is the time! Here are four things that signs and banners can accomplish for your company. 1. Educate your market Chances are, your customers might not know much about the products and services you offer. Signage is an opportunity to provide them with education in a way that’s subtle and not […]

Direct mail is a powerful marketing tool, but your campaigns will always be most effective when they are properly planned. Here are three simple steps to help you plan the details of your next campaign. 1. Set the goal. Before you determine any details about the campaign, you first must define the end-goal that you want to achieve through the campaign. Your goal needs to be SMART. For those unfamiliar with the concept of SMART goals, this acronym stands for: Specific Measurable Attainable Realistic Time Sensitive* Your goal doesn’t necessarily need to be sales related. It could be to incite people to request quotes for products or services, to spread brand awareness, or to get customers to check out your website. A few examples: Get 100 new visitors to our website by date*. Give 20 quotes for our party planning services by date*. Obtain 3 new logo design clients by […]

Every Door Direct Mail (or EDDM) is a special type of mail offered by the United States Postal Service. This type of mailing doesn’t require a mailing list. Rather, your postcards are delivered to every door on a mail carrier’s route. This method allows for total saturation of a 1-2 mile geographic radius. Who should use EDDM? For a local company with a broad appeal (think pizza place, restaurant, or auto repair), EDDM can be a powerful tool for spreading the word about your business. If you’re new in the neighborhood you probably don’t have a mailing list — and with EDDM, you can spread the word without having to purchase one. Plus, the lower rates can mean cost savings, which is great if you are a small business on a budget. Candidates for EDDM include: • Auto Repair Shops • Car Washes • Carpet Cleaning • Churches • Dentists […]

First impressions are important, especially when you are prospecting new clients. Contribute to a positive first impression with a well-designed business card. Here are five design tips to help you get started! 1. Use good design principles. Make sure that your logo, type, and all content are clearly legible. Avoid overcrowding the card – negative space makes your design easier on the eye. For a professional result, spend a little of your budget and work with a professional designer! 2. Get creative, but stick to the standard size. It can be tempting to create different shapes and sizes of business cards, but practicality is just as important as creativity. If your card doesn’t fit in a wallet or card holder, it runs the risk of getting tossed. A standard card is 3.5″ x 2″ – this will fit in standard business-card holders. To make your card stand out, you can […]

Calendars are one of the best marketing items your business can create.

There’s a lot that goes into the design of a direct mail piece. Not only do certain elements (such as the address and indicia) need to conform to post office standards, but there’s also a bit of a science behind the design. The size, colors, and verbage you choose all determine the effectiveness of your message. Here are a few important points to remember when designing for direct mail: 1. Use personalization Variable data allows you to customize your mail in a variety of ways! In our example below, we’ve added the recipient’s name to grab their attention. But you can even customize imagery, colors, and other text based on factors like age, gender, occupation, and more. 2. Make important information larger Your company name, a compelling headline, and your phone number should always be larger – those are the most important parts of the mailer, and you want them to get […]

A “leave-behind” piece is a printed material that, as the name implies, you “leave behind” with a potential customer. The main purpose of this piece is to raise brand-awareness so that your company is the one that comes to mind when that person needs your product or service. Here are four keys for creating an effective leave-behind for your business. 1. Make It Useful Brochures and business cards are effective tools, but they also frequently get tossed (especially if your recipient isn’t currently in need of the services you offer). A strong leave-behind piece has some sort of utility. Magnets, pencil cups, and calendars are all items that your customer can put to use. 2. Include Your Logo and Contact Info Now that we’ve established that your piece is something your customer will keep, don’t forget to put your logo and contact info on there! It doesn’t have to be […]

With the growth of email and other digital marketing tactics, direct mail advertising might seem like a dinosaur. But when used properly, it’s a highly effective way for potential customers to engage with your brand. These four facts about direct mail prove that it’s still an important part of your company’s marketing strategy. 1. It has a higher response rate than email. The response rate of a direct mail piece is typically around 1.2%, as opposed to 0.03% for email. 2. You have the opportunity to capture the recipient’s undivided attention. Internet users are constantly distracted or multi-tasking, so your online marketing efforts may just get a quick glance. A printed piece, however, has a better chance to catch and hold their undivided attention. 3. It’s a great way to supplement your digital marketing efforts. Direct mail advertising is effective when used in conjunction with your email blasts and other […]

Even in the digital age, printed brochures and “leave-behind” pieces are still an important part of every business’s marketing mix. But is your company brochure actually selling your products and services, or is it getting tossed aside? Here are our best tips to ensure that your brochure is getting the job done! 1. Ask yourself the right questions. Don’t piece together your brochure without first considering what you want it to accomplish. By asking the following questions, you’ll be able to set a goal in your mind and design content aimed to push the reader toward a specific action, such as calling for a quote, visiting your website, or inquiring about a new product. What is the purpose of the brochure? Who is your audience? Is the brochure design consistent with your brand’s identity and voice? What is the main message and call to action? 2. Plan your content. Keep in […]

Direct mail projects can be complex and stressful, but Conlin’s has the expertise to guide you through any size project. Thinking about using direct mail advertising to reach your target audience? Ask yourself these four questions: What size is your mail piece? How many people do you want to reach? How fast do you need it to reach those people? How much do you want to spend? What size is your mail piece? The minimum size is 3.5″ x 5″. The maximum size is what defines the three general “rate” categories.

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