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10 Direct Mail Statistics for Effective Marketing

By , March 10, 2020 | Mail, Marketing

Data shows that direct mail(DM) is an effective marketing investment. Not only does direct mail deliver tremendous results, but technology, as well as personal features in mailings, make it one of the most innovative marketing channels.

1) 41 Percent of Americans Look Forward to Checking Mail Every Day

Who doesn’t enjoy receiving mail or opening the mailbox? This anticipation adds to the effectiveness of DM marketing.

2) 65 Percent of Millennials Pay Attention to Direct Mail Advertising

Mail isn’t just for older generations. In fact, millennials are more likely than Boomers and Gen Xers to bring marketing mail into retail stores, go online because of direct mail marketing, shop at stores that advertise through the mail, and purchase items featured in direct mail marketing.

3) 58 Percent of Mail Received is Marketing Mail

This is actually great news. If most of the mail people receive is marketing, and people still like getting mail, this only reinforces the point that DM marketing is welcome and well-received.

4) 42.2 Percent of Recipients Either Read or Scan the Mail They Receive

Obviously, getting your marketing noticed is the first step to getting a response. While many forms of marketing are easily ignored, direct mail is far more likely to be read or at least scanned. Fewer than one in four people who receive direct mail don’t read it at all.

5) The Average Response Rate in 2018 Was 4.9 Percent for Prospect Lists and 9 Percent for House Lists

These response rates are sharp increases from 2017 (2.9 percent for prospect lists and 5.1 percent for house lists) and dwarf the 1 percent of response rates of email, paid search, and social media. With better data and better lists come better response rates.

6) Personalization (37 Percent) Is Among the Top 3 B2B Marketing Trends

Is any form of marketing more personal than a mailing with your name printed on it that you retrieve from a mailbox and physically open? Variable-data printing allows you to personalize the text and images on each mailing to ensure it “speaks” to each recipient.

7) 54 Percent of Consumers Want to Receive Mail about Brands and Promotions that Interest Them

That’s more than the number of people who visit a website, follow brands on social media, or subscribe to receive emails.

8) Brand Recall Is 70 Percent Higher than Digital Ads

Researchers studying the neuroscience behind the response to marketing found that direct mail is memorable because it involves multiple senses and is easier to absorb and process.

9) Marketing that Integrates All Channels Is More than Twice as Likely to Be Effective

We would never suggest abandoning digital marketing. Integrated omnichannel marketing delivers the best results. We specialize in helping marketers integrate direct mail with email, display, and other forms of digital marketing to maximize results.

10) 62 Percent of People Who Responded to Direct Mail in a Three-Month Period Made a Purchase

This is what it’s all about, right? The action. The sale. The conversion. What are you waiting for? It is time to take advantage and enhance your marketing efforts. Contact Conlin’s Print today to set-up your own mail campaign.

Related Blog Posts:

Article Source:

Digital Dog Direct, “10 for 2020: Direct Mail Statistics Marketers Should Know”

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