Archive for Print Marketing Archives -

Magnets are a great promotional tool for your business.

Need some new signage ideas for your office space, your next trade show, or your storefront? Look no further then Conlin’s Instagram feed! We are always sharing cool projects on there, some of which have never quite made it onto the blog. Here’s a collection of 25 of our favorite signage posts. We hope you find some good #Printspiration for your next project! 1. Signage Tower Our stackable signage tower is easy to build, and the panels can be stored in a tote bag for easy transportation to trade shows and events! #videooftheday #manicmonday #printdesign #signage #printshop #signshop #digitalprint #zund #vutek #print #printspiration #design #designinspiration #tradeshow #tradeshowbooth #events #kingofprussia #kop #localprinter #familybusiness A post shared by Conlin’s Print and Copy (@conlinsprint) on Oct 16, 2017 at 5:33am PDT 2. Floral Lady Cutout It’s not everyday you get upstaged by a cardboard cutout! Violet (as she is named) was created for […]

First impressions are important. When you go on a job interview or that all-important first date, you don’t just wear the first outfit you pull out of your drawer. You put your best foot forward and choose your outfit with care. A great outfit helps you leave a great first impression. It communicates something about you before you even start to speak. When you really think about it, isn’t an envelope your direct mail piece’s first impression? A lot of effort was put into creating that beautiful invitation or mailer. Why wouldn’t you want to send it out in an envelope that says, “I am carrying something awesome inside – you definitely want to open me!” Fortunately, there endless ways to elevate your envelopes. Here are five of our favorite tricks for making them stand out. 1. Eye-Catching Colors A bright envelope is exciting and attention-getting! There are so many […]

We wanted to create a fun giveaway item that was still informative.

A solid publication starts with great content that engages the mind. Then you need beautiful images. Whether they are photographs or illustrations, they should support your content and inspire the reader. Typography and layout design are important, too. Your layout serves as a “tour guide”, leading your reader through the content. A good layout makes a book a pleasure to read and adds value to the content. These design elements are vital to the success of your finished piece. But this is a print publication, and the design work isn’t done once your design file has been set up. You still have some important decisions ahead of you, and they all fall into the hands of — you guessed it — your printer! Making the right choices at the printer can take your design from great to WOW! To make your publication as impressive and reader-friendly as possible, we’ve created […]

Hosting a company gala, a fundraiser, or attending a trade show in the near future? Have you decided kind of signage you’ll be using? The best event signage is portable and lightweight (no need to make setup more work than it already is!) and bonus points if it can be reused for your next event (you’ll save money and you’ll feel good about the trees you saved). There are some standard signs that you’ll find are commonplace at events — vinyl banners, pop-up banner stands, and posters. But a clever and unusual sign can be a great way to build brand memory and make your event unforgettable. Below, you’ll find four unique signage types that we recommend trying out for your next event. Cutouts You can have a life-size cutout, or you could go with a Polaroid or Instagram frame that guests can hold up in the photo. Why They’re […]

Variable printing is when the text, images, or graphics on a single print run vary from piece to piece without slowing down the process. An easy example is the address list that gets printed onto a direct mail campaign. You send the same direct mail piece to the 3,000 recipients on your list, but every piece isn’t exactly the same. The address changing from piece to piece is an example of variable printing. Another example is when you personalize the mailer with the recipient’s first name. But you’re not limited to just names and addresses. You can customize ANY text on your direct mail piece based on ANY subdivision in your mailing list! This will help you reach the right audience with the right message, which will make your mailing more effective and maximize your ROI. The possibilities are truly endless! Check out the infographic below for examples of variable […]

Our Stackable Signage Tower is a lightweight and portable for events.

Trade shows are a great way to network and gain exposure for your company. The design of your signage plays a key role in attracting people to your booth and building brand recognition for the future. Here are five tips for designing effective trade show signage: 1. Make sure your displays match your corporate stationery, website, and marketing collateral. Trade shows are an opportunity to gain brand recognition on the show floor. Be sure that the colors and design are consistent with your branding. Switching to a different design or colors for your booth is not going to build this recognition. Don’t waste any opportunity to get people familiar with your brand! 2. Less is more! Your banners should be clearly visible from a distance, so a clean design is usually your best bet. Keep in mind that you can reuse this signage in the future if you design it […]

“80-90% of direct mail gets opened, while only 20-30% of email gets opened on a good day.” [Resource for Solutions] Direct mail can be a powerful marketing tool, so if you’re using mail as a part of your marketing campaign, you’re already a step ahead. Go even further by making sure that your envelope stands out from the rest of the pile! Here are a few easy tricks for getting that envelope opened: 1. Use brightly colored envelopes Stand out from the pile of white envelopes by using eye-catching neon colors. 2. Add “bait” to your envelope Bait is a great way to entice them to open the envelope. For our magazine campaign, we used the line, “Take a look inside!” to get people curious about the contents. 3. A unique size or shape Make your mail piece oversized so it doesn’t get lost in the pile. Better yet, send […]

At Conlin’s we offer over eight types of binding to finish your printed projects. Each type of binding has it’s own unique features, and choosing the best one for you depends largely on the project. There are several important factors to consider when selecting binding for your booklets, including: – What is the purpose of the project? – Does it need a professional finish, or it is going to be used internally? – How long will the piece be used for? Does it need a durable binding? Read on for info on each binding type, plus tips for making the final decision: Coil Binding A plastic coil holds together the pages of your coil-bound book. One of the major benefits of coil binding is that the finished product will lay flat on any page. You can also use tabs to further organize your book. This binding type is a common […]

Direct mail presents a real opportunity for brands. As we shared in our post, 4 Reasons Why Direct Mail Belongs in Your Marketing Mix, one of the benefits of direct mail is the ability to catch and hold your recipient’s undivided attention. The key to grabbing hold of this benefit is to create a piece that is engaging. The more time your recipient spends reading, viewing, or interacting with your mailer, the better chance you have of staying in their long-term memory. So how do you foster engagement? Here are three tried-and-true methods that are simple but effective. 1. Share a sample of your product Not only is this a great way to show off what you can do, but it can also add visual and tactile interest to your mailer. This trifold mailer contains a free sample of our removeable vinyl label. The label, which has our logo, website, […]

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